From FRESHthemovie:

15 years ago, Russ Kremer ran an industrial hog confinement operation in Frankenstein, Missouri. Following standard practices, he fed his pigs daily doses of antibiotic for growth efficiency and to ward off illnesses. Then, one day Russ was gored by one of his hogs and nearly died from an antibiotic-resistant infection. He realized the danger posed by the overuse of antibiotics, and immediately transformed his farm. Today his hogs are antibiotic-free. Russ is the founder of the Ozark Mountain Pork Coop and the president of the Missouri Farmers Union.